What Should You Prepare Before Website Development? A Client Checklist


A practical checklist for clients planning a business website, offer catalog, or redesign.

What to prepare so the proposal and structure are more precise.

Website goal comes first

Before design, it should be clear what the website needs to achieve: more inquiries, clearer service presentation, better portfolio, easier content updates, or stronger organic visibility.

Prepare basic information

A short description of the company, services, target audience, covered locations, existing website, and a few examples you like is enough for a useful start.

  • company name and contact details
  • list of main services
  • photos, logo, and existing text
  • example websites and why you like them

Content does not need to be perfect

If text is not ready, it can be improved during the project. What matters is the basic offer information and communication tone so the structure is accurate.

Domain, hosting, and languages

Before starting, it helps to know whether you have a domain and hosting, whether you need Serbian and English versions, and who will update content after launch.

How this connects to the next step

If you are planning a new business website, the article should not stay only informational. It should help the decision. That is why this guide links to the relevant page website inquiry form and to the website inquiry form, where you can describe the goal, industry, and content you already have.

  • define the website goal and main services
  • prepare existing materials, images, and examples
  • send an inquiry so the scope and structure can be estimated

Materials worth preparing first

A few confirmed basics save the most time: the correct business name, contact details, priority services, cities or markets served, existing visual identity, and examples of websites you like. For every service, note who it is for, which problem it solves, and which next step you want a visitor to take.

Images do not need to be fully processed, but it helps to know what exists and what is missing. The same applies to references, testimonials, and common questions. If you do not have a complete specification, the website inquiry form guides you through the information required for an initial estimate.

Preparation does not require a finished specification

You do not need to choose technology or define the exact layout. It is more useful to explain the business objective, primary services, ideal client, and desired visitor action. The studio translates that information into a sitemap and functional scope.

Materials worth collecting

  • the logo and available brand guidelines in the best formats,
  • company, service, team, process, and contact information,
  • original photography, references, and approved client testimonials,
  • domain, hosting, and legacy website access for redesign projects,
  • legal information required for privacy notices and contact forms.

Define who makes decisions

One person should consolidate feedback and approve phases. Conflicting comments from several reviewers extend timing and can weaken content hierarchy. Agree on a realistic content delivery date because final design and testing cannot be reliable without real material.

Our questionnaire guides you through the information needed for an initial estimate.